Work Experience

Applause

Management and implementation of UX projects across various industries, including e-commerce, telecommunications, travel, gaming, crypto, and finance, with a strong focus on local culture and technological context.

Testbirds

Conducting usability testings of digital products in various industries such as telecommunications and public institutions - including evaluation and analysis of the results.

TUI Deutschland

Optimization of the user experience and user interface on the e-commerce platforms of TUI Germany through prototype and usability testings.

Mercedes-Benz Consulting

Building and management of an online retailer community, including conducting retailer, system, and product studies.

Vimcar

Optimization of the SaaS product for fleet management, including the mobile application, through in-depth interviews and online surveys, applying the Double Diamond Design Thinking approach.

september Strategie & Forschung

Participation in emotion research projects for measuring emotional experiences, such as a promotional video or radio clip, and conducting depth psychological interviews.

Success Stories

Usability Audit for Crypto Exchange

Conducted a usability benchmarking study to assess and improve a leading cryptocurrency exchange’s retail product usability across international markets.

Methodology: Moderated usability audit

Impact: Identified pain points and implemented UX improvements

Competitive Analysis for Alternative Payments

Compared a gaming company’s payment flow with competitors to pinpoint friction and recommend improvements for seamless UX.

Methodology: Unmoderated testing, benchmarking

Impact: Actionable UX enhancements for checkout

Enhancing Destination Search Experience

Studied user behavior in a travel search flow to refine design around destination discovery and filtering logic.

Methodology: Journey analysis, remote study

Impact: Improved relevance of results and user flow

Chatbot Prototype Evaluation for Travel eSIMs

Evaluated an early chatbot prototype for telecom eSIM support to uncover misunderstandings and friction.

Methodology: Moderated interviews

Impact: UX improvements for guided automation

Validating B2B Financial Tools in E-Commerce

Explored B2B merchants’ pain points in payment and financing to guide roadmap decisions for a fashion marketplace.

Methodology: Moderated interviews

Impact: Prioritized key features for MVP

Understanding App Usage Among Car Owners

Multinational study evaluating a vehicle app's usability across key features including navigation and charging.

Methodology: User interviews in 4 countries

Impact: Insights into feature usage and gaps

Testing German Government Website with Foreigners

Moderated sessions with non-native users to evaluate the usability of German authority portals for specific scenarios like registration and permits.

Methodology: Moderated sessions

Impact: Clear feedback to improve digital service usability

Evaluating New Digital Wallet

Explored how users in three countries interact with the redesigned wallet experience, including managing payments, digital cash, and digital gift cards.

Methodology: Moderated sessions in 4 countries

Impact: Identified UX gaps around payment handling, stored value, and perceived security