Work Experience

Edurino

Concept and implementation of a cross-functional research approach and establishment of a consistent UX strategy with clear processes and research guidelines. Set up of a target group-oriented user panel, execution of playtests and interviews and derivation of actionable recommendations for the product teams.

Applause

Managing and implementing UX projects across various industries, including e-commerce, automotive, telecommunications, travel, gaming, crypto, and finance for well-known companies such as Zalando, Coinbase, Sony, Swisscom, HolidayCheck.

Testbirds

Conducting usability testings of digital products in various industries such as telecommunications and public institutions. Responsible for test planning, participant coordination, and analysis of results.

TUI Deutschland

Improving user experience and interface of TUI Germany's e-commerce platforms through iterative prototype and usability studies. Close collaboration with design and development teams to translate findings into clear recommendations for action.

Mercedes-Benz Consulting

Building and managing an online retailer community to support product and system development. Conducting retailer-focused studies and facilitated feedback loops to guide strategic product decisions.

Vimcar

Optimization of Vimcar's SaaS fleet management product, including the mobile app, through in-depth interviews and online surveys. Applying the Double Diamond design process to uncover user needs and guide product development.

september Strategie & Forschung

Conducting emotional research projects to assess user responses to media content, including promotional videos and radio clips. Applying psychological interview techniques to explore underlying motivations and experiences.

Success Stories

Usability Audit for Crypto Exchange

Conducted a usability benchmarking study to assess and improve a leading cryptocurrency exchange’s retail product usability across international markets.

Methodology: Moderated usability audit

Impact: Identified pain points and implemented UX improvements

Competitive Analysis for Alternative Payments

Compared a gaming company’s payment flow with competitors to pinpoint friction and recommend improvements for seamless UX.

Methodology: Unmoderated testing, benchmarking

Impact: Actionable UX enhancements for checkout

Enhancing Destination Search Experience

Studied user behavior in a travel search flow to refine design around destination discovery and filtering logic.

Methodology: Journey analysis, remote study

Impact: Improved relevance of results and user flow

Chatbot Prototype Evaluation for Travel eSIMs

Evaluated an early chatbot prototype for telecom eSIM support to uncover misunderstandings and friction.

Methodology: Moderated interviews

Impact: UX improvements for guided automation

Validating B2B Financial Tools in E-Commerce

Explored B2B merchants’ pain points in payment and financing to guide roadmap decisions for a fashion marketplace.

Methodology: Moderated interviews

Impact: Prioritized key features for MVP

Understanding App Usage Among Car Owners

Multinational study evaluating a vehicle app's usability across key features including navigation and charging.

Methodology: User interviews in 4 countries

Impact: Insights into feature usage and gaps

Testing German Government Website with Foreigners

Moderated sessions with non-native users to evaluate the usability of German authority portals for specific scenarios like registration and permits.

Methodology: Moderated sessions

Impact: Clear feedback to improve digital service usability

Evaluating New Digital Wallet

Explored how users in three countries interact with the redesigned wallet experience, including managing payments, digital cash, and digital gift cards.

Methodology: Moderated sessions in 3 countries

Impact: Identified UX gaps around payment handling, stored value, and perceived security