the-research Blog

Remote vs. In-House Studies

Remote vs. In-House Studies

Remote UX research is flexible, cost-effective, and increasingly integrated into product development. But how does it compare to in-house testing? In this article, we break down the pros and cons of both approaches and offer practical guidance for planning and running remote studies that generate meaningful user insights.

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Small Studies, Big Impact

Small UX Studies, Big Impact

You don’t need a large team or long timelines to uncover valuable user insights. Small UX studies - like quick interviews, lean usability tests, or short feedback rounds - can lead to surprisingly big improvements. In this article, we explore how starting small can bring meaningful impact and support better design decisions.

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UX vs. UI

UX vs. UI: Understanding the Difference and Why Both Matter

UX and UI are often confused, but they serve different purposes in design. While UX focuses on functionality and usability, UI ensures a visually engaging and intuitive interface. In this article, we break down the key differences and explain why a balance of both is crucial for a great digital experience.

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App Testing

UX Testing for Apps: How to Create a Seamless Mobile Experience

A great app isn’t just about features, but about seamless usability. UX testing helps identify friction points, improve accessibility, and optimize the user experience for higher engagement and retention. In this article, we explore essential testing methods and best practices to ensure your app delivers a flawless experience.

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E-Commerce

Why UX Research is Essential for E-Commerce Success

In the fast-paced world of e-commerce, where users expect seamless and enjoyable shopping experiences, UX research plays a critical role in ensuring success. In this article, we explore why UX research is vital for e-commerce businesses and how it helps create better online shopping experiences.

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UX Research Findings

From Insights to Action: How to Apply UX Research Findings

Conducting UX research is only the first step, turning insights into meaningful improvements is where the real impact happens. In this article, we explore practical strategies to translate UX research findings into actionable design decisions that enhance user experience and business success.

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Return on Invest

The ROI of UX Research: How Investing in UX Saves You Money

Is UX research really worth the investment? Many businesses hesitate to allocate resources, but skipping UX research often leads to costly mistakes. Discover how UX research saves money, improves customer retention, and delivers long-term business value.

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Artificial Intelligence

How to leverage AI for better user insights

AI is transforming the way we conduct UX research, making it faster, smarter, and more efficient. But how can businesses effectively integrate AI-driven insights while maintaining a human touch? In this article, we explore the benefits, challenges, and best practices for leveraging AI in UX research.

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UX Research

Why UX Research is a Must, and How to Get Started Today

Many companies skip UX research, thinking they already understand their users. But ignoring it can lead to costly mistakes. In this article, we explore why UX research is essential and how you can easily get started – whether by using AI prompts, a research starter package, or expert support.

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Collaboration

Research 🤝 Other Departments

Collaboration is the cornerstone of effective UX research. By working closely with other departments, researchers can gather insights, validate ideas, and ensure that the end product meets user needs and business goals. In this blog post, we'll explore the vital role of collaboration in UX research, highlighting discussions with experts from various fields.

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User Experience

Crafting a Seamless User Journey

A seamless user journey is key to creating intuitive and frustration-free digital experiences. But what makes a journey truly smooth? In this article, we explore common pain points, best practices, and strategies to optimize your user journey for better engagement and conversions.

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Accessibility

Accessibility in UX: Designing for Everyone

Accessibility in UX design is not just a legal requirement, it’s about ensuring that digital products are usable by everyone, regardless of ability. In this article, we explore why accessibility matters, common UX accessibility challenges, and practical ways to create more inclusive digital products.

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