Research 🤝 Other Departments

Collaboration across disciplines enhances UX impact.

Design 🤝 Research

In my discussion with Addy Furtado, an accessibility expert and UX Designer at TUI Deutschland GmbH, we highlighted:

Collaboration between user research, UX/UI design, and accessibility ensures both visual appeal and usability.

  • Inclusive design: Ensuring accessibility benefits all users.
  • User-centered design: Prioritizing usability leads to better products.
  • Iterative prototyping: Continuous testing refines solutions.
  • Visual hierarchy: Clear design improves navigation and comprehension.

Tech 🤝 Research

Önder Ergüven, a Senior iOS Developer, shared insights on how tech and research work together:

Bridging research and technology results in products that meet technical and user experience standards.

  • Data integration: Merging research insights with tech systems enhances decision-making.
  • Automation tools: Streamlining data collection and analysis improves efficiency.
  • Ethical considerations: Privacy-focused research fosters user trust.
  • Cross-functional collaboration: Research-driven tech optimizes digital experiences.

Product Management 🤝 Research

Kevin Konrath discussed the role of research in product strategy:

Integrating research-driven insights allows for product solutions that resonate with users and ensure long-term success.

  • User needs alignment: Research ensures product-market fit.
  • Feature prioritization: User insights prevent unnecessary development.
  • Agile methodologies: Rapid iteration enhances adaptability.
  • Market validation: Data-driven decisions reduce failure risks.

CRM / Activation & Retention 🤝 Research

Insights from Alice, a RevOps expert, on the role of research in CRM:

Integrating research with CRM strategies strengthens engagement, retention, and long-term customer satisfaction.

  • Segmentation strategies: Research-driven targeting enhances personalization.
  • Lifecycle analysis: Understanding user journeys optimizes retention strategies.
  • Feedback loops: Continuous research improves CRM decisions.
  • Predictive analytics: Research-based forecasting improves strategic planning.