Quick, plain-language answers to informational, comparative, and problem-based UX questions. If you want help with a specific product, you can also book a consulting session on our Services page.
UX design is the practice of improving how users experience a product or website so it is easy to understand and use. It focuses on structure, flows, content clarity, and usability rather than visual styling. UX design helps users complete tasks with less effort and fewer errors, which benefits both users and businesses.
UX stands for “user experience”. It describes how someone feels when interacting with a product, system, or service. This includes how clear, efficient, and predictable the experience is, not just how it looks. UX applies to websites, apps, software, and digital tools of all kinds.
A UX designer identifies user problems and designs solutions that make products easier to use. This usually involves research, mapping user flows, creating wireframes or prototypes, and testing designs with real users. The goal is to reduce friction and help users achieve their goals more smoothly.
UX is important because it directly affects whether users stay, engage, or leave.
When a website is confusing or slow to understand, users abandon it quickly.
Good UX helps visitors find information faster, trust the site, and complete actions such as signing up or purchasing.
Find more information in our article on why UX research is a must.
UX design focuses on how a product works and how users move through it, while UI design focuses on how the product looks.
UX addresses structure, usability, and flows; UI addresses layout, colors, and visual details.
UX decisions usually come first and guide the UI.
For a deeper explanation, see our article on UX vs UI.
UX design focuses specifically on user behavior and usability, while product design balances user needs with business goals and technical constraints. Product design often includes UX work but also involves prioritization, delivery, and long-term product decisions. In smaller teams, the same person may cover both roles.
UX focuses on interactions with a specific product or interface, while CX (customer experience) covers the entire relationship with a company. UX is one part of CX, alongside support, marketing, onboarding, and post-purchase experiences. Improving UX can improve CX, but CX usually spans more touchpoints.
Users leave when they do not immediately understand what the site offers, how to navigate it, or what to do next. Common causes include unclear messaging, overwhelming layouts, slow load times, and poor mobile usability. First impressions in the first few seconds matter most.
Common UX problems include confusing navigation, inconsistent layouts, unclear calls to action, and content that is hard to scan. Many sites also fail on mobile, making basic actions difficult. These issues often go unnoticed without usability testing or user feedback.
UX issues are identified by observing how real users interact with the site. This can include usability testing, reviewing analytics, session recordings, and collecting user feedback. Patterns across multiple users are more important than individual opinions.
Yes, bad UX creates friction that prevents users from completing actions.
If forms are confusing, steps feel unnecessary, or information is hard to find, users abandon the process.
Even small usability issues can have a measurable impact on conversion rates.
Have a look at our article on the ROI of UX research.
A website likely needs a UX redesign if users struggle to complete key tasks, bounce rates are high, or the site no longer supports current business goals.
Feedback from users and performance data often reveal problems long before visual design feels outdated.
A quick UX audit can usually confirm what to fix first.
Book your next UX audit directly here.
If you want feedback on a specific website, app, or prototype, start with a short consulting session or a UX audit.
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